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As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
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An Amex GBT comparison of airport trips in 10 U.S. cities found that rental was the clear winner for some one-day trips. But trip length, parking, fuel, and the number of local journeys can change the calculation.
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With Hyundai’s South Korean strike creating uncertainty for 2027-model-year deliveries, Mike Muehlenfeld of Walser Automotive Group says rental operators are maintaining normal purchasing levels and generating strong returns at disposal.
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Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
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The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
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Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
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Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
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The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
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