Geoff Freeman of the U.S. Travel Association will address at the 2012 Car Rental Show why it’s important for the car rental industry to look to other travel industries for help in fighting excise taxes and other issues.
In a general session from 8:30-9:15 a.m. on Tuesday, March 13, Freeman will break down why renting a car is only one link in a customer’s travel chain, asking the question, “Why aren’t we more engaged with our hotel, airline and destination partners to improve the experience?”











