The Hertz Corporation plans to formally introduce its new Hertz Dealer Direct used-car remarketing program at the 94th annual NADA Convention and Expo, held Feb. 5-7, 2011 in San Francisco, Calif.

Hertz Representatives will provide program demonstrations at the Advent Resources booth. Advent Resources Inc., renowned creator of high-performance sales systems for the automotive vertical, developed the Hertz Dealer Direct technology platform and provides ongoing support to the program.

Auto dealers are encouraged to register early for Hertz Dealer Direct demonstrations at www.hertzdealerdirect.com/nada, as space is limited. All show attendees registering for a demonstration at the show will have the chance to win an iPad, courtesy of Hertz.

Hertz Dealer Direct allows auto dealers to search for vehicles that are currently on rent and available for sale, as well as vehicles that are immediately ready for wholesale purchase and pick up. The system keeps dealers informed on the status of each car available for sale and dealers are notified when cars they are interested in become available for sale, providing for online purchase that only takes minutes to execute.

Benefits of the Hertz Dealer Direct program include: no transaction or success fees; attractive wholesale pricing; real-time online access to Hertz wholesale inventory; well-conditioned vehicles; and purchase utilizing expedited, electronic processing.

Through a strategic partnership with Advent Resources, Hertz is uniquely positioned to provide its valued auto dealers and wholesale buyers with convenient, direct pre-auction access to thousands of vehicles located at various locations throughout the United States. Buying directly allows dealers competitive pricing, particularly compared to wholesale value indexes and current market conditions.