Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Returns Nearly 8,000 Repaired Recalled Toyotas to Its Fleet

Enterprise Holdings announced that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their accelerator pedals fixed and have been returned to service at its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

by Staff
February 10, 2010
2 min to read


Enterprise Holdings reported that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their sticky accelerator recall service performed, and the vehicles have been returned to its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

The vehicles, identified for recall and suspension of sales due to potential problems with sticking accelerator pedals, represent about 4 percent of the company’s entire North American fleet. Enterprise Holdings is working closely with Toyota to repair all affected vehicles and return them to service as soon as possible. Further, in response to Toyota’s recall yesterday, Enterprise Holdings also is performing the recall service in accord with Toyota’s instructions on the model year 2010 Prius vehicles.

Ad Loading...

“Our top priority throughout this entire process has been safeguarding the safety and trust of our customers, and that remains our focus going forward,” said Matt Darrah, executive vice president-North American Operations for Enterprise Holdings, which owns and operates the Alamo, Enterprise and National brands. “We are in constant communication with our dealer partners across North America to ensure that all recall service work is performed promptly and efficiently.”

The company is coordinating with Toyota to expedite the recall work in a number of ways. In some cases, the repairs are being made at local dealerships, while in other locations Toyota technicians are doing the work on site at Alamo, Enterprise and National locations. In some airport locations that have on-site service centers, Toyota is training company technicians to make the repairs.

Enterprise Holdings is North America’s largest and most comprehensive car rental company, with more than a third of all airport business in the U.S. and Canada. In addition, the company operates more than 5,000 Enterprise Rent-A-Car offices located within 15 miles of 90 percent of the U.S. population. Darrah noted: “The flexibility provided by our unique coast-to-coast network has minimized customer inconvenience and delays as we are able to quickly move vehicles between cities and from airports to nearby neighborhood branch offices — and vice versa.”

None of the vehicles in the company’s car sharing fleet, operated under the WeCar brand, has been affected by either of these safety recalls. The WeCar brand, a natural extension of Enterprise Rent-A-Car’s local business rental program, offers mostly hybrids and plug-in vehicles to business customers looking to enhance their fleet management operations and sustainability initiatives. Darrah stated that all new Priuses will have their anti-lock brake (ABS) software updated before they enter the WeCar car-sharing fleet.

More Rental Operations

An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
Ad Loading...
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Ad Loading...
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
Ad Loading...