Auto Rental News
MenuMENU
SearchSEARCH

Car Sharing in Los Angeles May Expand Citywide

While the Los Angeles Department of Transportation suggests charging for parking spaces in the city’s car sharing program to help maintain appropriate funding, it also suggests that the city grow the pilot program to service the entire city.

by Staff
August 22, 2011
4 min to read


Car sharing in Los Angeles is considered far behind other major urban areas in the United States. But, in an effort to popularize car sharing in this widespread metropolis the Los Angeles Department of Transportation (LADOT) recommended to the city council that it extends the On-street Carshare Pilot Program in partnership with Zipcar to Sept. 14, 2012. The year-end status report from Aug. 4 suggests that the council direct LADOT to release a request for proposals for a citywide car sharing program, which began in 2009, within 60 days of the report's release.

If LADOT's recommendation is well-received by the city council to expand the program, this would count as the second extension. In January 2010, Zipcar had left 22 vacant spaces in the city, but usage levels in the pilot program were higher than expected. The following December the program expanded to non-student areas of Hollywood - decreasing the number of vacant spaces to three out of the total 40.

Ad Loading...

Utilization figures did drop upon first rolling out to Hollywood, but this rate has now bounced back and since February 2011, remains at nearly 50 percent. Approved members also increased from 363 in July 2010 to 863 in June 2011. LADOT calls this first expansion "a success," and that because of these figures a citywide operation "could be viable."

While the L.A. ridership has increased significantly in the last year, LADOT worries about the economic future of the car sharing program, which offers free parking to its users. "In this current period of economic difficulty, the future of car share in Los Angeles will have to move to a model which incorporates charging for use of the on-street spaces in order to recoup the costs of maintenance and administration," the report states, adding that the program should work toward being self-supporting.

The city lost $20,000 in metered parking revenue from the decrease in six spaces; however, this loss is likely offset by parking citations given to regular vehicles parking in these restricted spaces. For example, 1,132 citations were issued to regular vehicles for parking in these restricted spaces and 482 vehicles were impounded in fiscal year 2010-2011.

LADOT states in the report that it wants to work with the city's current car share partner, Zipcar, to ensure continued use of the total 40 spaces allotted - an extraordinarily small number compared to cities like San Francisco, New York, Washington, D.C. and Boston, where hundreds of Zipcars pepper these areas along with at least one Zipcar storefront.

But, it should be mentioned that cities with some of the largest Zipcar fleets also have the longest-running programs. Zipcar was founded more than 10 years ago in Boston, for example, and Washington D.C. was the second metropolitan area that opened its roads to Zipcar, and New York the third. San Francisco welcomed the car sharing company in 2005.

Ad Loading...

As well, L.A. isn't the only urban area that hasn't seen quick growth in car sharing. For Zipcar, other major California cities have few spaces as well. San Diego, for example, has less than 15 and Sacramento has 10. A 2008 merger between Zipcar and Flexcar also halted expansion for a good year in cities that used Flexcar - not including at college campuses - such as in Los Angeles and San Diego, where before the merger more than 800 Flexcar vehicles were deployed between the two cities.

In a Zipcar customer survey with the year-end report on L.A.'s car sharing, around 85 percent of riders haven't ever used a car sharing service other than Zipcar and more than 70 percent live within three blocks of the nearest car share space. About half of respondents said they deferred any plans to buy a vehicle.

LADOT states that space location will play an important role in furthering the car share program, and in looking at other urban areas with Zipcars this plan could hold true. For example, 60 percent of current users reported in the survey that they would likely use the program more frequently if it included downtown L.A. The report recommends that the city strategically plan car sharing spaces around other modes of public transportation, and in areas that might need supplemental transit options at night.

After the suggested 2012 expansion of L.A.'s pilot program were to end, the city attorney and LADOT recommend that the program runs month-to-month after that, in order to give appropriate time for evaluating requests for proposals. Currently, aside from the On-street Carshare Pilot Program and a carpool rideshare program, the only other system in L.A. is LAX CarShare, which has seven locations in the city. Another recent program from car sharing technology company Zimride will allow passengers to car share trips between L.A. and San Francisco.

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...