No 'Final' Bid from Hertz for Dollar Thrifty
Back on Aug. 21, Dollar Thrifty had asked for final bids from Hertz and Avis, which dropped out Sept. 6. Though Dollar Thrifty did not accept an earlier bid from Hertz, a Hertz spokesperson says ‘Hertz remains interested.’
In a report from Bloomberg, Dollar Thrifty Automotive Group did not receive Hertz’s final bid offering by today’s 5 p.m. deadline. In an announcement on Aug. 14, Dollar Thrifty formally asked Hertz and Avis, which dropped its bid on Sept. 14, for the "final" bids in letters that were sent to both companies.
A Hertz spokesperson told Bloomberg that “Hertz remains interested” and that it is continuing to pursue merger approval from U.S. Federal Trade Commission (FTC), which made a second request for more information from Hertz in August.
Back in May, Hertz had made what it called a "final" exchange offer, but Dollar Thrifty advised its shareholders to not take any action on the offerings of $72 per share.
Dollar Thrifty subsequently announced that it is taking the company off the market.
The Bloomberg article states that Hertz makes up 20 percent of the market share behind Enterprise at 40 percent. Dollar Thrifty accounts for 5.7 percent of industry sales.
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →