Hertz UAE Online Bookings Increased by 35% in 2011
Due to regional growth and increased brand awareness, Hertz UAE experienced a significant increase in online bookings for car rentals, according to the company.
Hertz UAE experienced a 35% increase in online bookings for daily and weekly car rentals in 2011 over 2010, according to a recent company press release.
The company sees this growth as a part of a regional boom in addition to increased brand awareness. Online shoppers in the UAE (United Arab Emirates), Saudi Arabia and Egypt spent a total of $1.01 billion on Internet retail sites last year, according to the press release.
“We ran various inbound and outbound campaigns on Hertz.ae and Hertz.com and used collateral, indoor and outdoor media, and direct marketing to promote both websites,” said Nigel Johnson, managing director of Hertz UAE.
In addition, Hertz UAE was recently awarded “Superbrands” status by Superbrands UAE for its achievement in branding. Superbrands UAE is an independent branding organization that analyzes the strength of brands through a panel of about 2,500 business leaders in the region. This is Hertz UAE’s third consecutive year winning the title.
More Rental Operations
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →