Auto Rental News
MenuMENU
SearchSEARCH

<i>Auto Rental News</i> Rate Survey: Western Europe Shows Wide Variation

There is a very large difference in car rental rates between cities, with rates in Paris (CDG) almost twice those in Dublin (DUB) and London (LHR) over the nine-month period.

by Staff
April 24, 2012
<i>Auto Rental News</i> Rate Survey: Western Europe Shows Wide Variation

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. Analysis and commentary provided by Jim Tennant of The Tennant Group.

2 min to read


Auto Rental News publishes monthly auto rental rate surveys based on rate quotes collated by Michael Meyer of Rate-Highway Inc. and analysis by Jim Tennant of The Tennant Group. The following report is based on weekly rate surveys of six major airports in Western Europe. All quotes have been converted to U.S. dollars and do not include fees and taxes.

This survey is dated April 17, 2012 (click to enlarge table).

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. Analysis and commentary provided by Jim Tennant of The Tennant Group.

The rates pulled are from daily rate quotes for a two-day rental for every Tuesday and Thursday from now until the end of 2012. This yields between eight and 10 quotes per month, which are averaged to give us an average quote for each month at each airport. The vehicle examined is a compact car, manual transmission, with air (CCMR), the most common rental vehicle size in this part of the world.

There is a very large difference between cities, with rates in Paris (CDG) almost twice those in Dublin (DUB) and London (LHR) over the nine-month period.

Most cities have remarkably stable rates over the months surveyed; however, Dublin, and to a lesser extent Madrid (MAD), show significant seasonal variation more typical of the American market.

In the months ahead, we will look at how these rate quotes in six major Western Europe cities have held up. Will they go up, down or stay more or less the same as we get closer to the actual pickup date? We shall see.

For March's U.S. car rental rate survey, click here.

More Rental Operations

Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...