Car Rental Demand Remains High After Missouri Hailstorm
The hailstorm that struck the St. Louis area in late April had rental companies shipping vehicles in from neighboring states to supplement damaged fleet as the demand for replacement rentals has spiked.
On April 28, a hailstorm swept through the St. Louis area of Missouri, causing damage to an estimated 50,000 vehicles, according to Ned Maniscalco, Enterprise Holdings manager of corporate communications. The widespread damage caused an increased need from consumers for insurance replacement vehicles, while the rental companies race to repair their own fleets.
The Enterprise Rent-A-Car location, for example, suffered damage to about 1,000 vehicles, Maniscalco said, but the company had to supplement its rental fleet with about 2,500 vehicles from neighboring states, including Kansas, Arkansas and Oklahoma. “The resulting increase in hail-related auto insurance claims has caused a severe spike in demand for rental cars,” he said, adding that Enterprise is “currently evaluating overall demand levels and may bring in additional vehicles as appropriate.”
Maniscalco said that Enterprise expects demand to remain high for six months since body repair shops are already scheduled out until August for hail-damaged vehicles, even though insurance companies have declared vehicles more than three or four years old as a total loss.
Enterprise is still serving its corporate customer reservations, Maniscalco said, but customers who call or walk-in without a reservation risk not being accommodated with a rental. “We are working closely with our insurance and body shop partners to reserve vehicles for customers whose cars are being repaired,” he said.
— By Joanne M. Tucker
More Rental Operations

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
