Auto Rental News
MenuMENU
SearchSEARCH

August Car Rental Rates Down Year Over Year

With the exception of Chicago, rates dropped an average of $9.84 for the five other cities in the survey: Boston, Miami, Houston, Seattle and Los Angeles.

by Staff
September 5, 2012
August Car Rental Rates Down Year Over Year

 

2 min to read


With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major airports in the cities of Boston, Miami, Chicago, Houston, Seattle and Los Angeles. The rates are based on weekly surveys.

Analysis and commentary provided by Jim Tennant of The Tennant Group. This survey is dated Sept. 2. (Click on the graph below for a larger view.)

Ad Loading...

August 2012 car rental rates, with the exception of Chicago, followed the patterns seen in June and July.

The five cities other than Chicago averaged a drop of $9.84 in the month compared to August 2011. This is in the same range as July’s drop of $11.71 and June’s $12.25. However, Chicago’s strong 2012 rates — up $22.96 over the same month last year — were enough to bring the six-city average reduction down to $4.37.

Looking at the other five cities individually, Boston was down negligibly, Houston and Los Angeles next, followed by Miami. Seattle continued to be down significantly from 2011 and was most recently down $22.59 — almost double Miami’s drop.

Year-to-Year Changes  


Jun 11

Jun 12

Change

Jul 11

Jul 12

Change

Aug 11

Aug 12

Change

BOS

62.15

53.51

(8.65)

80.80

64.05

(16.74)

29.79

29.58

(0.21)

MIA

56.92

31.34

(25.58)

65.51

41.24

(24.27)

33.44

21.46

(11.98)

ORD

59.71

59.81

0.11

60.46

57.60

(2.86)

35.10

58.06

22.96

HOU

45.17

40.42

(4.75)

41.91

36.89

(5.01)

40.40

33.86

(6.54)

SEA

60.67

40.33

(20.34)

74.80

51.55

(23.25)

58.86

36.26

(22.59)

LAX

51.30

36.99

(14.32)

44.33

46.23

1.90

32.63

24.76

(7.87)

6 City Avg.

55.99

43.73

(12.25)

61.30

49.59

(11.71)

38.37

34.00

(4.37)

 

ICAR Average Rate Quotes - Monthly Averages


Jan 12

Feb 12

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

BOS

34.54

34.76

28.70

29.85

30.47

53.51

64.05

29.58

MIA

37.37

44.16

49.45

17.76

16.04

31.34

41.24

21.46

ORD

53.95

53.37

51.84

62.16

60.23

59.81

57.60

58.06

HOU

48.96

65.26

68.62

64.28

52.69

40.42

36.89

33.86

SEA

36.20

41.42

39.47

32.26

30.37

40.33

51.55

36.26

LAX

32.74

33.22

34.82

28.15

27.12

36.99

46.23

24.76

6 City Avg.

40.63

45.36

45.48

39.07

36.16

43.73

49.59

34.00


The rate quotes are for pickup 15 to 21 days out. The Aug. 10 quotes — for pickup Aug. 25 to 31 — show a significant drop, probably marking the end of the summer travel season.


See the car rental rate report for July here.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...