Auto Rental News
MenuMENU
SearchSEARCH

FSNA Provides Update on New Advantage Acquisition Details

As a result of the FTC consent order, Hertz will be required to provide the company, or another FTC-approved buyer, with the right to operate on-airport concessions at an additional 13 airports.

by Staff
November 21, 2012
2 min to read


Franchise Services of North America Inc. provided an update Nov. 20 on transaction timing further to its previous announcements relating to its agreement to acquire Simply Wheelz LLC, a Delaware limited liability company and the owner of the Advantage Rent-A-Car brand, and certain other divested assets from Hertz Global Holdings Inc.

The company also made updates with regard to the assets in accordance with the press release of Hertz identifying the potential for 13 additional on-airport concessions to be acquired by the company.

Ad Loading...

On Nov. 15, 2012, the United States Federal Trade Commission (FTC) issued a consent order that effectively completed the review of the Hertz acquisition of Dollar Thrifty Automotive Group Inc. by the FTC. Hertz then announced Nov. 20 that it has completed its acquisition of Dollar Thrifty.

FSNA’s successful completion of the acquisition of the assets was subject to the completion of the Hertz acquisition of Dollar Thrifty. 

Details Regarding Amendments to the Transaction

On Aug. 28, 2012, FSNA announced that, upon completion of the acquisition, the company would operate Advantage from 62 rental locations servicing airports across the United States. As a result of the FTC consent order, Hertz will be required to provide the company, or another FTC-approved buyer, with the right to operate on-airport concessions at an additional 13 airports. 

As Advantage already operates off-airport locations servicing three of these airports, if FSNA is the buyer of these additional locations, it will result in a net increase of 10 new locations for the company. As a result, the company may acquire up to 72 rental locations in new markets in the United States. 

The acquisition will proceed by way of the previously announced merger between wholly-owned subsidiaries of the company and Macquarie Capital. Macquarie Capital, through a wholly-owned subsidiary, has entered into a purchase agreement with Hertz for the acquisition of the assets.

Ad Loading...

Closing of the acquisition of Advantage by a subsidiary of Macquarie Capital is now scheduled to take place on Dec. 12, 2012, with the closings of the remaining assets to occur in 2013.

The acquisition and merger is expected to close in the first quarter of 2013.



Read more about the mergers here.

More Rental Operations

Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...