Auto Rental News
MenuMENU
SearchSEARCH

ACRA Weighs in on Florida Excise Tax

ACRA President Bob Barton concurs with the Coalition Against Discriminatory Car Rental Taxes in opposition to a proposed doubling of the car rental tax in Florida.

by Staff
November 18, 2009
2 min to read


In the opinion piece listed below, ACRA President Bob Barton concurs with the Coalition Against Discriminatory Car Rental Taxes in opposition to a proposed doubling of the car rental tax in Florida.

Letter to the Editor:

Ad Loading...

This letter is in response to the Press Release issued on Nov. 5, 2009 by the Coalition Against Discriminatory Car Rental Taxes, entitled, “Growing Coalition Continues to Speak Out on Behalf of Florida Car Rental Customers.”

The aspect of doubling car rental excise taxes in Florida to help fund the rail system is not only alarming, but if enacted, will deter tourism, one of the largest industries and employers of the state. What the Florida Legislature is suggesting is that non-resident consumers should bear the financial burden of a budgetary shortfall, which is simply not acceptable. The fact is the local government should be looking for ways to enact a tax policy that will spread the burden to all who benefit from the rail system.

Moreover, these car rental excise taxes are unfair and create a huge financial burden on a large volume of local residents, particularly young adults who cannot afford to operate their own vehicles, as well as local businesses. The local resident whose primary vehicle is being serviced will also be subject to such taxation.

As we have stated before, the underlying problem is NOT what the fees are relative to the rental car facility, but the constant compounding by state and local officials of taxation that has nothing to do with car rental or our customers. These non-constituent imposed taxes are local government’s way of collecting taxes from the non-voting public, and sadly, the tourist pays the bills and has no voice.

We have witnessed many examples in the past two years in this difficult economy where government obligations are not being adequately funded due to reduced revenue streams. A funding of this rail system will very likely fall into this same situation. Then the government will tax others - not to fund the rail system, but to meet the government obligation.

Ad Loading...

If the answer is taxation, tax the rider, the person utilizing the service. The reason this is not being considered is it has already been said projected usage will drop if the fare is too high. In other words, the rail system is not sustainable on its own without a permanent subsidy.

Florida has a serious budget crisis taking place. The last thing the state needs is another project that has the very real potential of becoming another obligation.

Respectfully submitted,

Robert M. Barton, President
American Car Rental Association

More Rental Operations

thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...