Enterprise Reviews Procedures for Automobile Manufacturers’ Recalls
The issue of how rental car companies handle manufacturers’ recalls has been put in the spotlight following the resolution last week of a lawsuit in Alameda County, Calif.
In response to a lawsuit, which it lost last week, Enterprise Rent A Car reiterated its procedures for handling manufacturers' vehicle recalls.
"If and when manufacturers recommend that vehicle owners park or ground their vehicles, we promptly do so," said Greg Stubblefield, executive vice president and chief strategy officer for Enterprise. "However, we also believe there are times when recalled vehicles need to be grounded regardless."
The issue of how rental car companies handle manufacturers' recalls has been put in the spotlight following the resolution last week of a lawsuit in Alameda County, Calif., where the jury awarded Chuck and Cally Houck $15 million in the traffic accident deaths of their two daughters, Jackie and Raechel.
"This was a long, complicated and difficult case for all involved, one that had to work its way through the court system to reach resolution," said Stubblefield. "But, more significantly, this is a terrible tragedy for the Houck family. Our hearts go out to them, and we are very sorry for their loss."
In the Houck case, neither Chrysler nor the National Highway Transportation Safety Administration recommended grounding the more than 400,000 PT Cruisers recalled in 2004. (Chrysler, the manufacturer of the PT Cruiser, was a defendant in the Houck lawsuit, but was dismissed due to bankruptcy in 2009.) Instead, owners were asked to contact their local dealers to schedule a service appointment.
"Given all we have learned, today we would ground the recalled PT Cruiser until repaired," Stubblefield said. "That is why we continue to work with our employees and automobile manufacturers on ways to improve our policies and procedures for handling recalls.
"We share the Houcks' goal of preventing anything like this happening again," Stubblefield said. "Of course, nothing can change this heartbreaking situation for the Houck family and, again, we are truly sorry for their terrible loss."
More Rental Operations

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
