Enterprise Rent-A-Car to Begin Offering Electric Vehicles in U.S.
Enterprise will make 500 Nissan LEAFs available in select markets beginning in January 2011. Electric vehicles from other manufacturers will also be offered to customers as they become available.

The Nissan LEAF is a five-door, hatchback electric vehicle.

Enterprise Rent-A-Car announced Tuesday the first phase of its plans to offer electric vehicles (EVs) at select U.S. locations. Delivery of 500 Nissan LEAFs will begin in January 2011 and will continue throughout the year.
In addition to the LEAFs, the company will offer customers electric vehicles from other manufacturers as they become available.
"As a company that owns and operates the world's largest fleet of passenger vehicles, we have a vested interest and a history of working with manufacturers to integrate alternative-powered vehicles into our fleet," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car as well as the Alamo Rent A Car and National Car Rental brands. "With airport and neighborhood locations within 15 miles of 90 percent of the U.S. population, our Enterprise Rent-A-Car offices are uniquely positioned to test the market viability of new alternative fuel technologies like the electric vehicle with daily commuters nationwide."
EVs do not use gasoline and do not produce greenhouse gas emissions. The cars can be charged using a standard 110-volt home outlet, or a 220-volt or 480-volt commercial charging station. Most EVs can travel about 100 miles on a single charge, accommodating the travel habits of the daily commuter, who drives an average of approximately 40 miles a day.
Enterprise Rent-A-Car initially will offer electric vehicles to customers across eight different markets where the infrastructure exists to support the vehicles, including Phoenix and Tucson, Ariz.; Knoxville and Nashville, Tenn.; San Diego; Los Angeles; Portland, Ore.; and Seattle. Beginning November 2010, charging stations will be installed at select locations, including several of the Enterprise "hybrid branches" - nearly 100 designated locations which offer hybrids and other environmentally-friendly rental options in 30 different markets. Enterprise is rolling the vehicles out to a limited number of branches to ensure that it can properly train its employees to show customers how to use and charge the EVs.
Through its regional subsidiaries, Enterprise Holdings already operates the world's largest fleet of fuel-efficient vehicles, including nearly 7,000 gas/electric hybrid vehicles.
"As a company, we are committed to manage our business responsibly and for the long term," added Broughton. "Bringing electric vehicles to our fleet is one more way for us to leverage our leadership position to balance the needs of our customers, partners and the world around us."
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
