Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Rent-A-Car to Begin Offering Electric Vehicles in U.S.

Enterprise will make 500 Nissan LEAFs available in select markets beginning in January 2011. Electric vehicles from other manufacturers will also be offered to customers as they become available.

by Staff
July 28, 2010
Enterprise Rent-A-Car to Begin Offering Electric Vehicles in U.S.

The Nissan LEAF is a five-door, hatchback electric vehicle.

2 min to read


Enterprise Rent-A-Car announced Tuesday the first phase of its plans to offer electric vehicles (EVs) at select U.S. locations. Delivery of 500 Nissan LEAFs will begin in January 2011 and will continue throughout the year.

In addition to the LEAFs, the company will offer customers electric vehicles from other manufacturers as they become available.

"As a company that owns and operates the world's largest fleet of passenger vehicles, we have a vested interest and a history of working with manufacturers to integrate alternative-powered vehicles into our fleet," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car as well as the Alamo Rent A Car and National Car Rental brands. "With airport and neighborhood locations within 15 miles of 90 percent of the U.S. population, our Enterprise Rent-A-Car offices are uniquely positioned to test the market viability of new alternative fuel technologies like the electric vehicle with daily commuters nationwide."

EVs do not use gasoline and do not produce greenhouse gas emissions. The cars can be charged using a standard 110-volt home outlet, or a 220-volt or 480-volt commercial charging station. Most EVs can travel about 100 miles on a single charge, accommodating the travel habits of the daily commuter, who drives an average of approximately 40 miles a day.

Enterprise Rent-A-Car initially will offer electric vehicles to customers across eight different markets where the infrastructure exists to support the vehicles, including Phoenix and Tucson, Ariz.; Knoxville and Nashville, Tenn.; San Diego; Los Angeles; Portland, Ore.; and Seattle. Beginning November 2010, charging stations will be installed at select locations, including several of the Enterprise "hybrid branches" - nearly 100 designated locations which offer hybrids and other environmentally-friendly rental options in 30 different markets. Enterprise is rolling the vehicles out to a limited number of branches to ensure that it can properly train its employees to show customers how to use and charge the EVs.

Through its regional subsidiaries, Enterprise Holdings already operates the world's largest fleet of fuel-efficient vehicles, including nearly 7,000 gas/electric hybrid vehicles.

"As a company, we are committed to manage our business responsibly and for the long term," added Broughton. "Bringing electric vehicles to our fleet is one more way for us to leverage our leadership position to balance the needs of our customers, partners and the world around us." 

More Rental Operations

thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...