Auto Rental News
MenuMENU
SearchSEARCH

AAA Predicts Labor Day Weekend Travelers to Increase 9.9 Percent

Ninety-one percent of travelers will use automobiles to reach their holiday destinations. They will also travel shorter distances and spend more money.

by Staff
September 1, 2010
3 min to read


AAA forecasts that there will be 34.4 million travelers who take a trip at least 50 miles away from home this Labor Day weekend, an increase of 9.9 percent from 31.3 million travelers last year, based on information from IHS Global Insight.

The 2010 Labor Day holiday travel period is defined as Thursday, September 2 to Monday, September 6. AAA said the earlier the holiday falls in September, the more travel tends to occur.

Ad Loading...

The increase in travel has been attributed to economic improvement over the past year. Gross domestic product, household net worth and consumer confidence has increased while consumer debt has decreased. The travel industry in the United States began to gain traction in the fourth quarter of 2009 and has continued to strengthen in 2010.

"While media reports on the state of the U.S. economy are mixed, many Americans are still interested in taking one more trip as the summer travel season comes to a close," says Glen MacDonell, director of AAA Travel Services. "It is encouraging to see more Americans planning to travel to visit family, friends and exciting vacation destinations."

More travelers will use automobiles to reach their destinations

About 31.4 million Labor Day weekend travelers (or 91 percent of total travelers) are expected to use an automobile to reach their destination. This is a 10.3 percent increase from 2009, in which 28.5 million travelers used automobiles.

AAA expects the national average price of self-serve regular gasoline to be between $2.65 and $2.75 per gallon during the holiday weekend unless any major tropical storm activity takes place in the Gulf Coast region.

Ad Loading...

Air travel will only be utilized by 1.62 million holiday travelers, just five percent of total holiday travel. This is a 4.6 percent increase from the 1.54 million travelers that flew in 2009.

Four percent of travelers will use rail, bus and watercraft to reach their destinations.

Travelers will spend more while traveling shorter distances

The distance traveled by Americans this Labor Day weekend is expected to be an average of 635 miles, which is slightly less than last year's average of 645 miles.

Median spending will increase from $650 in 2009 to $697 this year. Dining (63 percent); shopping (47 percent) and visiting with friends and relatives (43 percent) were named as the three top primary activities by travelers this Labor Day weekend.

Ad Loading...

Airfares and hotel rates are expected to increase

According to AAA's Leisure Travel Index, airfares over the Labor Day holiday weekend are expected to increase nine percent from last year's rates. The lowest round-trip rates are increasing to $179 for the top 40 United States air routes.

Car rentals for the holiday weekend will increase to $46, approximately seven percent.

AAA Three Diamond lodgings are expected to increase their rates six percent, from an average of $132 in 2009 to $139 this year. Two Diamond hotels are expected to increase two percent to an average of $102 per night.  

More Rental Operations

Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Ad Loading...