Study Shows Rental Charge Decreases Closer to Pickup Date
A quote three weeks before pickup date was almost 46 percent more than a quote two days before pickup.
A car rental pricing experiment conducted by MousePrint.org examines how the price of a rental car changes as you get closer to the date you plan to pick the car up, according to the Cars Blog at Bankrate.com.
In the experiment, a compact car was booked through Alamo and was to last 12 days and be picked up from Boston Logan International Airport. The first quote, which took place a little over three weeks before the pick-up date, was for $482.89, even with a coupon and a group discount.
But sharp price cuts took place closer to the pickup date. A quote of $260.81 was given two days before the scheduled pick up, which represents a price cut of nearly 46 percent, or $222.08, over the three-weeks-out price.
The Cars Blog writer, Claes Bell, wrote that the experiment was limited in covering only one car rental carrier over one time period in an industry known for its seasonal price fluctuations. Bell acknowledges that waiting to make a reservation can increase the risk that all the rental cars will be taken.
But the experiment suggest that you can get a better deal by making the reservation with less time to spare, around five days before the day you plan to pick up the rental car.
More Rental Operations

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
