Auto Rental Rate Analysis for November 2011
The overall rates across six cities — Boston, Miami, Chicago, Houston, Seattle and Los Angeles — continue to decrease as we head into the slow season.
Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey.
Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey.
With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major cities: Boston, Miami, Chicago, Houston, Seattle and Los Angeles.
Analysis and commentary provided by Jim Tennant of The Tennant Group. This survey is dated Dec. 6.
These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown for arrivals 15 to 21 days ahead of the date of the survey, for 2 and 7 day rentals. If the arrival date is a Friday or Saturday, the two-day rate will be a weekend rate, otherwise it will be a regular rate.
City average rates continue to drift down since the Nov. 6 analysis, as one would expect going into the slow season in most of the country. A closer look at the individual cities shows Chicago — and to a lesser extent Los Angeles — is down significantly; Boston is up; and Miami, Houston and Seattle changed very little.
The 11/4 pull was the highest of the month, then down for the next 2 with a $2.19 uptick on the 11/25 pull, which is for pickup from Dec 10th to 16th. This could indicate a strong Christmas season. Individual cities, especially Miami, Chicago and Houston, were quite volatile.
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