Sixt Recruits Students from 60 German Universities via Facebook
Sixt used ‘Spotted’ Facebook pages, which are normally used as a dating platform, as part of its social media campaign to give students an opportunity to apply for job openings with the company.
Screenshot courtesy of Sixt. An example of what the landing page looked like after students would click on the anonymous post from Spotted Facebook pages.
Screenshot courtesy of Sixt. An example of what the landing page looked like after students would click on the anonymous post from Spotted Facebook pages.
Sixt launched a one-week Facebook campaign in Germany to recruit students at 60 universities for employment opportunities with the car rental company.
The campaign took place on “Spotted” Facebook pages, which students normally use as a dating platform to track down someone they saw, but did not have an opportunity to meet. The posts are anonymous and describe when and where they “spotted” the person.
Sixt used the same technique and described the type of employee they are looking for to fill vacant positions. Interested students could click on a link that would direct them to Sixt’s career page.
The company received many applications and Sixt said the campaign increased its visibility as an attractive employer to students.
Sixt reached out to universities that focus on economical and tourism studies and business management.
In order to maintain the novelty of the campaign, Sixt said it does not plan to repeat it.
Related feature: Say Hello to Sixt
More Rental Operations
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →