Tagged business tools

Customer Service is the New Marketing

Auto Rental News went into the field to ask operators to share some low- or no-cost ways to build relationships and gain repeat customers.

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4 Profit

These four battle-tested profit ideas were created by licensee and independent car rental operators. They’re ready to work for your company right now.

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Car Rental Show 2009: Finding Opportunity in the New Economy

More than 400 auto rental professionals gathered in Las Vegas at the 2009 Car Rental Show to address the challenges facing the industry. This year, the funding crisis and credit crunch were prevailing themes in the seminars, panels and roundtable discussions.

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15 Ways to Build Your Business in a Tough Economy

This year’s Car Rental Show gives you more ways than ever to network, learn and build your business.

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Professionalizing Auto Rental Through Certification

Scheduled to launch at the 2009 Car Rental Show in Las Vegas, the new Rental Car Professional certification program will institute a minimum standard of competency for auto rental operators and employees, thereby raising the bar for the industry.

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TSD: looking back, moving forward

For 25 years, TSD has remained committed to bringing innovation, technology and quality to the rental and loaner industry, and holds a prominent place in the car rental industry worldwide.

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Car Rental Show 2008: Think Big Picture

Learn the latest issues impacting the auto rental market. Take home tips and techniques to tackle your day-to-day problems head on. Network at the martini and coffee bar and wine-tasting reception. See you at CRS 2008!

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Ratcheting Up Web Traffic Through Affiliate Marketing

A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.

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Stop Viewing Your Web Site as just a Reservation Taker

The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.

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Make Pay-Per-Click Ads a Part of Your Online Marketing Strategy

This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Which Hybrids Pay Back the Quickest?

After five years and 15,000 miles of driving per year, are there any hybrids that actually have a lower cost of ownership than their gas-engine counterparts? One unexpected vehicle takes the prize.

How Far Will Cell Phone Bans Go?

The federal government means business with its new law banning cell phone use while driving commercial vehicles. Can the laws go even further, and how should fleets react?

Righting a Wrong in Arizona

Arizona is one of a super minority of states in which auto rental companies are required by statute to pay for the negligent acts of their renters. Look for new legislation in the coming weeks that proposes to change that.

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