Tagged business tools

Search Engine Optimization Demystified

With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.

Read more...

Internet Connectivity vs. GDS Connectivity -– Why You Need Both

With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.

Read more...

Technology and the Path Around Resistance

How do you deal with resistance? First, let's define resistance. In high school physics, resistance was something that blocked the flow of electricity. In World War II, resistance was a group of people who tried to block the onslaught of totalitarianism.

Read more...

How to Create a Profitable Rental Business Online

An independent RAC's Web site needs to be more than an order-taking system. The site needs to foster trust by directly addressing customer concerns and needs.

Read more...

Moving Service to the Fast Lane

Is your Web site filled with clutter and hard to navigate? Are your rental procedures overly complex, leading to long waiting periods for customers? If so, it's time to reevaluate and streamline.

Read more...

Finding and Challenging Staff Committed to Your RAC’s Success

Tap your brightest employees to get referrals, and take steps to ensure new employees are intellectually engaged and see long-term career potential.

Read more...

Creative Strategies for Overcoming Customer Objections

This three-step action plan can help your frontline team establish greater rapport with customers so they’re more receptive to optional products and upgrades at the counter and over the phone.

Read more...

It’s Time to Ditch the Incremental Sales Stigma

High-pressure sales techniques don’t fuel incremental sales. The truth is, the products genuinely add value to the customer experience and help build customer relationships.

Read more...

Dissecting the Customer Experience

What factors determine whether your customer is satisfied? A focus on the customer’s perspective can help identify means for gaining market share.

Read more...

Strengthening Your Web Marketing Program

Research indicates online travel reservations are on the rise. A presence on the right search engines is key to directing qualified leads to your Website.

Read more...

Newsletter: Sign up to receive latest news, articles, and much more.

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Which Hybrids Pay Back the Quickest?

After five years and 15,000 miles of driving per year, are there any hybrids that actually have a lower cost of ownership than their gas-engine counterparts? One unexpected vehicle takes the prize.

How Far Will Cell Phone Bans Go?

The federal government means business with its new law banning cell phone use while driving commercial vehicles. Can the laws go even further, and how should fleets react?

Righting a Wrong in Arizona

Arizona is one of a super minority of states in which auto rental companies are required by statute to pay for the negligent acts of their renters. Look for new legislation in the coming weeks that proposes to change that.

Job Finder: Access Top Talent. Fill Key Positions.