Tagged Marketing/Promotions

Budget Offers One-Way Rates for Florida and Arizona

April 7, 2010 in Rental Operations

Customers can rent a vehicle from one location and return it at a different one, with unlimited mileage and no drop fees.

National Launches Major Marketing Initiative

April 7, 2010 in Rental Operations

The campaign, which extends through mid-summer, will highlight the brand's customer satisfaction, loyalty club, market share growth and business gain.

Enterprise Holdings Launches 'Drive Out' Promotions in Florida and Arizona

March 17, 2010 in Rental Operations

The 'Florida Drive Out' program also features drop off anywhere throughout the continental U.S.

Enterprise Offering Weekend Rates from $9.99

March 17, 2010 in Rental Operations

Rate is through May 24 for economy and compact cars, includes 100 free miles.

Hertz Launches “Journey On” Branding Campaign

March 17, 2010 in Rental Operations

The multi-million dollar national campaign was launched Monday across broadcast and cable television, national newspapers and online.

Avis Budget Group Named to ‘America's Top Corporations' List

March 10, 2010

The Women's Business Enterprise National Council included the car rental company on this list for the tenth consecutive year.

Hertz Offers Low Rental Rates and Free Gas for Manhattan Drivers

March 3, 2010 in Rental Operations

Consumers who rent a midsize car for $79 a day in Manhattan will also get a free tank of gas on Hertz.

Aamcar: An Indie Rental Alternative in New York City

March 3, 2010 in Rental Operations

The rental company is now offering lower rates on its weekday and weekend rentals.

How to Become Certified as a DBE

By Leslie A. Saunders, February 2010

There are many opportunities available to independent operators and car rental franchisees that are woman- or minority-owned. First get certified, and then market yourself.