Tagged marketing/promotions

PGA of America Names National Car Rental as ‘Official Rental Car’

National Car Rental will extend specially priced car rental rates to PGA Professionals, the 41 PGA Sections and the PGA's family of nearly 90 corporate partners.

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Avis in Israel Offers iPad2 with Car Rental

Avis customers traveling in Israel can add-on an iPad 2 with their rental, which includes Internet access and GPS.

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Hertz ‘Ticket to Ride’ Winner to Meet and Interview Pop Band Fitz and the Tantrums

The promotion is part of Hertz’s recently launched Movin’ with Music program, which includes the introduction of Hertz Live Radio, which will be streamed at Hertz facilities and on Hertz buses; and the Hertz Music Store, where Hertz Gold Plus Rewards members will be able to use their reward points to acquire music online.

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Hertz UK and Nectar Renew Partnership to Reward Customer Loyalty

Since Nectar's launch in 2002, more than £1.5 billion of rewards have been redeemed by its collectors.

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Avis Becomes ‘Official Rental Car Company’ for PGA Tour

Avis will also have placement on the official PGA Tour website, tie-ins to television programming and national advertising opportunities in print and broadcast channels.

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Hertz On Demand Enrollment Included in Hertz Gold Membership

The company announced that the enrollment is automatic, and Hertz On Demand members are also eligible to enroll in the Hertz Gold Plus Rewards program.

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How to Move Up on Google: From Page 99 to 1

Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.

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Hertz Global Sale Discounts Car Rentals Up to 33% in 111 Countries

The discounts received on international auto rentals in participating countries in Europe and the Middle East are up to 33% depending on the location, and the discount received for car rentals in participating countries in the Americas and Asia Pacific is 20%.

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Hertz Reduces Winter Rates in Dubai and Abu Dhabi

Hertz UAE is now offering reductions of up to 15% on its car rental rates and double bonus air travel points with Emirates Airlines, Etihad Airways, Qatar Airways, Lufthansa and Air France for visitors to the Emirates when they book a Hertz UAE rent-a-car.

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Hertz and Live Nation Entertainment Partner for ‘Movin’ With Music’

The alliance will allow people to book a car when they buy concert tickets through Ticketmaster.com and LiveNation.com — among several other features to the program and partnership.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Which Hybrids Pay Back the Quickest?

After five years and 15,000 miles of driving per year, are there any hybrids that actually have a lower cost of ownership than their gas-engine counterparts? One unexpected vehicle takes the prize.

How Far Will Cell Phone Bans Go?

The federal government means business with its new law banning cell phone use while driving commercial vehicles. Can the laws go even further, and how should fleets react?

Righting a Wrong in Arizona

Arizona is one of a super minority of states in which auto rental companies are required by statute to pay for the negligent acts of their renters. Look for new legislation in the coming weeks that proposes to change that.

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