Tagged marketing/promotions
By Frontline Performance Group, November 2011 in Rental Operations
Auto Rental News and industry professionals answer your questions about car rental trends, techniques and other current issues.
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By Joanne M. Tucker, November 2011
Wrap Media Group’s rental vehicle campaigns provide a win-win-win: secured reservations for the rental agency, a deep discount to the rental customer and a way for the advertiser to push out its brand where billboards can’t.
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October 26, 2011
The grand prize winner will receive a weekend getaway with free car rental and hotel accommodations. Other prizes will also be given.
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October 11, 2011
The integrated marketing promotion focuses on the story of brand associates, in which 37 Enterprise employees share their stories in this ad campaign titled 'The Enterprise Way.'
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September 19, 2011 in Rental Operations
Wrap Media Group’s rental vehicle campaigns provide a win-win-win: a fee to the rental agency, a deep discount to the rental customer and a way for the advertiser to push out its brand where billboards can’t.
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August 17, 2011 in Rental Operations
The promotion, called “Back To Travel,” encourages club members to book Fall reservations and offers 25,000 Cash-In Club points.
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May 18, 2011 in Rental Operations
Members receive guaranteed reservations, a pickup service, a 10 percent discount on leisure rates and hotel discounts.
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March 1, 2011 in Rental Operations
Due to positive response to the promotion in 2010, Avis has extended the offer until December 31, 2011 and had increased the limit on maximum total rental rewards.
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By Leslie Saunders and Jim Davis, November 2010 in Rental Operations
From sponsoring community events and generating press releases to creating email coupons and a social network page, effective marketing and sales don’t have to cost a fortune.
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April 7, 2010 in Rental Operations
Customers can rent a vehicle from one location and return it at a different one, with unlimited mileage and no drop fees.
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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars
A stronger-than-expected used car market is tempered by competitive pricing in the first quarter. But will the trend continue?
The movers and shakers in the electric vehicle market offer a candid glimpse into the immediate future of electric vehicles. (With photos!)
With Hertz’s announcement of a potential buyer for Advantage, how will a Dollar Thrifty deal go down, when, and for how much?
Job Finder: Access Top Talent. Fill Key Positions.