Tagged Web marketing
By Joanne M. Tucker, January 2012 in Rental Operations
Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.
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August 18, 2010
Dollar and Thrifty plan to launch new international Web sites, which feature market-specific products and use country-specific languages and currencies.
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By Robert Rogener, March 2010 in Rental Operations
Are you monitoring the Web for negative opinions of your company? Here’s how to control online complaints before they damage your reputation.
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By Paul Allison, January 2006 in Rental Operations
If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.
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By Paul Allison, November 2005
A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.
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By Paul Allison, September 2005
Through Web metrics tracking, you can analyze how online visitors interact with your Web site. This can help create a blueprint for making you Web site more engaging and profitable.
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By Paul Allison, July 2005
The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.
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By Paul Allison, May 2005
This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.
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By Paul Allison, March 2005
With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.
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By Angela Margolit, February 2005
With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.
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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars
A stronger-than-expected used car market is tempered by competitive pricing in the first quarter. But will the trend continue?
The movers and shakers in the electric vehicle market offer a candid glimpse into the immediate future of electric vehicles. (With photos!)
With Hertz’s announcement of a potential buyer for Advantage, how will a Dollar Thrifty deal go down, when, and for how much?
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