By Craig Parmerlee, February 2012 in Rental Operations
ACE walks us through the company’s guaranteed reservations initiative. Early results reveal the process is working, from both a cost savings and customer service standpoint.
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By Chris Brown , March 2011
During its panel at the Car Rental Show, the American Car Rental Association board worked through recall legislation, threats to vicarious liability reform and what’s next with no-show fees (let’s start calling them guaranteed reservations).
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