How Better Customer Service Elevates Your Bottom Line

The 2012 Auto Rental Summit will offer tools and takeaways for immediate implementation in your car rental operation to improve customer service and enhance revenue.

A balcony view from the Hollywood Beach Marriott, in South Florida.
A balcony view from the Hollywood Beach Marriott, in South Florida.

“Would you rent from us again?” is the question you ask on your customer survey, but can you confidently predict your customers’ response?

Repeat customers are the lifeblood of your business. And keeping them coming back depends on consistent and exceptional customer service. In fact, your business depends on your ability to deliver a positive customer experience at every opportunity.

Are you delivering it?

Welcome to the 2012 Auto Rental Summit

This October, put yourself among an elite group of experts and individuals dedicated to achieving the goal of customer service excellence. Auto Rental News proudly brings you Auto Rental Summit, a gold-standard two-day training and education conference designed to improve customer service and to enhance revenue of car rental operations.

Auto rental managers, executives and employees from corporate, franchised and independent companies from North America and overseas are invited to attend.

Taking place at the Hollywood Beach Marriott in Hollywood, Fla. on Oct. 29-30, the inaugural Auto Rental Summit is jam-packed with opportunities to gain inspiration, network and learn alongside like-minded car rental industry professionals focused on striving to “Achieve Excellence.”

The speaker lineup for the 2012 Auto Rental Summit.
The speaker lineup for the 2012 Auto Rental Summit.

Barton to Kick Off Summit

Bob Barton, president of the American Car Rental Association, will kick off the Auto Rental Summit on Monday afternoon with a call to action on customer service.

In his opening address, Barton will educate attendees on the key ways your staff and your marketing can make a difference in your service and the perception the consumer has of you and your brand.

Idea Lab - A New Roundtable Format

After Barton’s address, experience roundtable discussions in a unique new format. Participants will be divided into working groups based on discussion topic. Each working group will have a problem to solve together, and then be able to present their answers to all attendees. This “idea lab” format is sure to generate real-world solutions to take back to your business!

Gold-Standard Seminars and Instructors

Tuesday begins with breakfast and continues with a full day of seminars.

In “Utilizing the Key Metrics of Customer Satisfaction,” Stuart Greif of J.D. Power and Associates will take attendees inside JDPA’s powerful metrics-based analyses to understand the critical components of customer satisfaction. Greif, who oversees JDPA’s annual North America Rental Car Satisfaction Study, will help attendees to better identify the strengths and weaknesses in their company’s performance, gain the tools to measure and track their customers’ satisfaction and hone in on the customer service differentiators to break free of the competition.

You can either lose a customer during that initial counter interaction or win one for life. In “Seven Deadly Mistakes at the Counter — and How to Avoid Them,” veteran industry trainer Jim Schalberg will show attendees the mistakes that cost money, and then break down the gold-standard front counter techniques that will generate more customer satisfaction and more profit.

The “Understanding Credit Card Insurance Coverage” seminar provides just that — an in-depth analysis of the policies of the major credit card companies’ rental car coverage. Moderated by Leslie Saunders of Leslie Saunders: Insurance, Benefits and Training; representatives from the major car rental companies will communicate their cards’ limits and exclusions and answer attendees’ questions.

CONTINUED:  How Better Customer Service Elevates Your Bottom Line
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