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The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
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West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
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As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.
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This primer on how AI intersects with rental fleet pricing covers the technology, costs, and steps to ensure an accurate, 24/7 smart system that delivers more revenue to rental car providers.
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Structural pressures and opportunities converge to prompt rental car operations to find new balances between revenue and resales.
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Operators often must spend far too much time and resources trying to recoup rental cars towed away and held hostage to outrageously high fees.
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The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
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Independent car rental operators and franchise operations faced an array of external pressures in 2025 driven by economic, technological, and competitive factors.
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AI’s use of data and smarter cars can enhance the business brainpower to spot problems, save time, and deliver superior service.
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The American Car Rental Association scored more access and influence in 2025 as it grows its services for car rental operators.
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