GM Offers Discounted Saturn and Pontiac Cars to Dealers

General Motors is offering huge incentives to dealers in an effort to unload Pontiac and Saturn cars from existing inventories and boost its December sales, according to the Wall Street Journal.

In a letter to dealers, GM said it would offer $7,000 for every new Saturn or Pontiac sold to dealers and then moved to rental-vehicle or service-vehicle fleets. Under this plan, the vehicles would be classified as used cars when sold to customers, since the dealers were the first owners.

The incentive ends January 4, the last day of the December car sales month. GM will book the sales to dealers as fleet deliveries, which would increase the automaker’s December sales volume.

GM shut down production of the Pontiac and Saturn brands earlier this year as part of the restructuring and bailout by the federal government.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.

>