GM Offers Discounted Saturn and Pontiac Cars to Dealers

General Motors is offering huge incentives to dealers in an effort to unload Pontiac and Saturn cars from existing inventories and boost its December sales, according to the Wall Street Journal.

In a letter to dealers, GM said it would offer $7,000 for every new Saturn or Pontiac sold to dealers and then moved to rental-vehicle or service-vehicle fleets. Under this plan, the vehicles would be classified as used cars when sold to customers, since the dealers were the first owners.

The incentive ends January 4, the last day of the December car sales month. GM will book the sales to dealers as fleet deliveries, which would increase the automaker’s December sales volume.

GM shut down production of the Pontiac and Saturn brands earlier this year as part of the restructuring and bailout by the federal government.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Job Finder: Access Top Talent. Fill Key Positions.

>