Chrysler Recovery Efforts Will Continue to Rely on Fleet

Chrysler Group’s chief executive predicted the company will sell 1.1 million new cars and trucks in the U.S. this year, although he admitted about 25% of the sales will be made to fleet operators such as rental car companies, according to an article on

Commenting at the North American International Auto Show in Detroit, Sergio Marchionne said the sales increase would be a nice increase over the approximately 930,000 vehicles the company sold last year.

But he said fleet customers were the first customers he met when he took control of Chrysler’s assets last year as part of the company's bankruptcy process and said the company would “continue to rely on fleet.”

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.