Chrysler Recovery Efforts Will Continue to Rely on Fleet

Chrysler Group’s chief executive predicted the company will sell 1.1 million new cars and trucks in the U.S. this year, although he admitted about 25% of the sales will be made to fleet operators such as rental car companies, according to an article on CNNMoney.com.

Commenting at the North American International Auto Show in Detroit, Sergio Marchionne said the sales increase would be a nice increase over the approximately 930,000 vehicles the company sold last year.

But he said fleet customers were the first customers he met when he took control of Chrysler’s assets last year as part of the company's bankruptcy process and said the company would “continue to rely on fleet.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>