Hertz Rent2Buy and Kelley Blue Book Form Partnership

Hertz Rent2Buy, The Hertz Corporation's online car sales program, and Kelley Blue Book have partnered to provide used-car shoppers with new online car-buying experience.

Through its relationship, Hertz Rent2Buy customers have the ability to view Hertz's price for a vehicle in comparison to the Kelley Blue Book Suggested Retail Value. In addition, the Hertz car sales inventory is available in The Trusted Marketplace on kbb.com, providing online car shoppers with complete access to Hertz's car sales selection.

"In conjunction with Kelley Blue Book, Hertz is able to demonstrate to car shoppers how much lower its Rent2Buy pricing is than the Kelley Blue Book Suggested Retail Value. This partnership also provides car shoppers an additional outlet for searching Hertz's car sales inventory via The Trusted Marketplace," said John Thomas, Hertz executive vice president, global supply chain management. "Kelley Blue Book is a trustworthy source for car shoppers and this relationship will serve Hertz Rent2Buy customers well with these new additions."

"We are pleased to be working with Hertz Rent2Buy and offering Kelley Blue Book Values to their customers," said Damon Bennett, vice president of business development, Kelley Blue Book. "This new relationship will now allow consumers to compare the Hertz price with the trusted Kelley Blue Book Value to make more informed buying decisions."

Hertz has sold hundreds of cars through its Rent2Buy program and has had almost 1 million unique visitors to its website, www.HertzRent2Buy.com.

The Trusted Marketplace from Kelley Blue Book's kbb.com is an online customer car shopping site that allows customers to research a vehicle, conduct new and used vehicle inventory searches, and also search for their next car.

Customers who are interested in a Hertz vehicle can search for Hertz Rent2Buy cars specifically on The Trusted Marketplace. If customers find a Hertz car they are interested in buying, they will be redirected to HertzRent2Buy.com where they can complete their reservation and purchase.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 
 
 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Shape of ACE to Come

In an exclusive interview, Dick Radzis and Charlie Mullen talk about the sale of their corporate locations to Avis Budget Group, discuss the company’s plans for the ACE Rent A Car brand and more.

Have the Workplace Violence Conversation Now

The murder of a driver supervisor at a UPS facility last week marks a good time to address workplace violence — a subject that gets little attention before an incident has occurred.

7 New Media Marketing Strategies from Silvercar

Your customers are your best salespeople. Do you know how to get them to tell other people about you?

Job Finder: Access Top Talent. Fill Key Positions.