Daimler Purchases Europcar Group’s 25% Stake in car2go

Photo courtesy of car2go
Photo courtesy of car2go

Daimler Mobility Services announced that it will acquire the 25% stake in car2go Europe GmbH from joint venture partner Europcar Group.

The acquisition means that following approval of the transaction by the relevant authorities, 100% of the car2go Europe shares are in the hands of Daimler Mobility Services. In 2012, car2go Europe GmbH was created as a joint-venture owned 75% by Daimler and 25% by Europcar.

Today, car2go Group is present in Europe, North America and China, and has more than 3 million users worldwide. 

Daimler Mobility Services is poised to further expand its mobility portfolio, expand its customer base and enhance the customer experience through bundled mobility products.

With the customer insights gained through 24 million rentals for both combustion engines and electric cars alone in 2017, car2go has laid the ground work for Daimler’s CASE strategy as the company shifts to a fully connected, autonomous, shared and electric vehicle portfolio. Today, car2go has algorithms which predict mobility demand and the fleets are strategically moved to optimize maximum usage and meet demand.

The goal is to develop the required expertise and resources so that we are a leader in the future business with self-driving cars.

In addition to car2go, Daimler Mobility Services is responsible for moovel and mytaxi. The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment. mytaxi is a market leader amongst the taxi hailing apps in Europe.

Moreover, Daimler Mobility Services holds minority stakes in Blacklane, Careem, Flixbus, Turo, and Via. Almost 18 million customers are registered with car2go, moovel and mytaxi, which are offered in more than 100 cities in Europe, North America, and China.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

Job Finder: Access Top Talent. Fill Key Positions.