Court Approves Advantage Sale to Catalyst Group
The United States Bankruptcy Court for the Southern District of Mississippi has declared that Catalyst Group Inc. is the prevailing purchaser in the auction of Franchise Services of North America’s wholly-owned subsidiary, Simply Wheelz LLC (which does business as Advantage Rent A Car).

Photo via Atomic Taco/Flickr

Photo via Atomic Taco/Flickr
The United States Bankruptcy Court for the Southern District of Mississippi has declared that Catalyst Group Inc. is the prevailing purchaser in the auction of Franchise Services of North America’s (FSNA) wholly-owned subsidiary, Simply Wheelz LLC, which does business as Advantage Rent A Car.
Conducted in accordance with bidding procedures, the auction was approved by the Bankruptcy Court as part of the Simply Wheelz insolvency proceedings. According to FSNA, Sixt SE has been declared the back-up bidder under the bid procedures in the event that Simply Wheelz is not able to complete the sale transaction with Catalyst within the specified period of time.
Simply Wheelz hopes to complete its sale to Catalyst in the first quarter of 2014. However, FSNA cautions there are procedural matters and arrangements with third parties that will need to be completed before the sale can be consummated. Simply Wheelz filed for U.S. federal bankruptcy protection on Nov. 6, 2013.
More Legal & Legislative

Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Using AI To Find Rental Car Damage
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
Bandit Towing A Tough Road For Car Rental Companies
Operators often must spend far too much time and resources trying to recoup rental cars towed away and held hostage to outrageously high fees.
Read More →
Bandit Towing A Tough Road For Car Rental Companies
Operators often must spend far too much time and resources trying to recoup rental cars towed away and held hostage to outrageously high fees.
Read More →
ACRA: Spurring Car Rental Industry Success
The American Car Rental Association scored more access and influence in 2025 as it grows its services for car rental operators.
Read More →
AVOA Partners with AALA and NLC
The American Vehicle Owners Alliance (AVOA) recently announced its partnership with the American Automotive Leasing Association (AALA) and the National League of Cities (NLC).
Read More →
ACRA Takes Bold Strides On Capitol Hill
The American Car Rental Association’s annual legislative and lobbying event upped the face time with and access to members of Congress.
Read More →
Rental Car Leader Engages With Primary Industry Causes
Q&A Interview: Federal contracting, EV charging infrastructure, stolen vehicles, and policy advocacy drive an agenda for Carlos Bazan-Canabal that stretches beyond his car rental executive post.
Read More →
Get Ready: ICRS 2026 Open for Business and Call for Papers
The 30th anniversary International Car Rental Show heads to the Dallas area as it celebrates a legacy and pivots toward an industry marketplace and forum suited to the fourth decade ahead.
Read More →
Inside The Fight To Catch Rental Car Thieves
Recovering stolen rental vehicles requires foresight, cooperation, and a firm grasp of legal procedures with car renters.
Read More →
