ALG Residual Value Awards: Honda, Mercedes-Benz Receive Top Honors

ALG, the benchmark for forecasting vehicle residual values, has announced the winners of its 14th annual Residual Value Awards. Mercedes-Benz and Honda received top honors for Premium Brand and Mainstream Brand, respectively.

ALG’s Residual Value Awards (RVA) also honor vehicles in 24 segments that are forecasted to retain the highest percentage of their Manufacturer’s Suggested Retail Price (MSRP) after a three-year period.

According to ALG, award recipients are chosen after evaluation of vehicle criteria, including segment competition, historical vehicle performance and industry trends. This year’s awards honor 2014 model-year vehicles and will be presented to automakers at the Los Angeles Auto Show this week.

“Toyota, Audi and Honda captured the most segment honors due to the consistent high value of all their products,” said Larry Dominique, president of ALG. “Honda was named top Mainstream Brand due to their prudent use of incentives — $1,000 lower than the mainstream average — and low rental fleet penetration. These factors help maintain vehicle value, which tremendously benefits consumers.”

Seven vehicles were first-time winners in their segments: Hyundai Accent (Subcompact Car), Mazda Mazda3 (Compact Car), Chevrolet Corvette (Premium Sports Car), Chevrolet Camaro (Mainstream Sports Car), Toyota Avalon (Full-size Car), Porsche Panamera (Premium Executive) and Kia Soul (Subcompact Utility Vehicle).

And this year, ALG also established five new segments: Midsize Utility 2-Row (winner: Hyundai Santa Fe Sport), Midsize Utility 3-Row (winner: Toyota Highlander), Off-Road Utility (winner: Toyota FJ Cruiser), Premium Midsize Utility 2-Row (winner: Land Rover Range Rover Sport) and Premium Midsize Utility 3-Row (winner: Audi Q7).

“Residual value is critical to automakers and consumers alike because it’s a complete indicator of the vehicle’s value, taking into account quality, durability, brand desirability and other factors,” said Dominique. “For vehicle owners, residual value forecasts what their return on investment will be, and the Residual Value Awards clearly show which products will best retain their value over the next 36 months.”

This year’s awards introduced a new methodology this year, the Residual Value Brand Index, which ensures that brands with portfolios heavily weighted on low-residual segments — such as larger trucks and SUVs — are not at a disadvantage, according to ALG.

“Trucks historically have lower residual value due to the work and abuse they endure, so manufacturers that have sold a high volume of trucks have been adversely affected in previous brand rankings,” said Eric Lyman, vice president of content and partner development at ALG. “This new index is a better way to equally measure brands against each other, regardless of the segments in which they compete.”

2014 ALG Residual Value Award Recipients 
Mainstream Brand Honda
Premium Brand Mercedes-Benz
Subcompact Car Hyundai Accent
Compact Car Mazda Mazda3
Midsize Car Honda Accord
Fullsize Car Toyota Avalon
Sports Car Chevrolet Camaro
Alt-Fuel Vehicle Toyota Prius c
Minivan Honda Odyssey
Subcompact Utility Vehicle Kia Soul
Compact Utility Vehicle Honda CR-V
Midsize Utility Vehicle – 2 Row Hyundai Santa Fe Sport
Midsize Utility Vehicle – 3 Row Toyota Highlander
Fullsize Utility Vehicle Toyota Sequoia
Off-Road Utility Vehicle Toyota FJ Cruiser
Midsize Pickup Toyota Tacoma
Fullsize Pickup Toyota Tundra
Premium Compact Car Mercedes-Benz CLA-Class
Premium Midsize Car Audi A5
Premium Fullsize Car Audi A6
Premium Executive Car Porsche Panamera
Premium Sports Car Chevrolet Corvette
Premium Compact Utility Vehicle Acura RDX
Premium Midsize Utility Vehicle – 2 Row Land Rover Range Rover Sport
Premium Midsize Utility Vehicle – 3 Row Audi Q7
Premium Fullsize Utility Vehicle Toyota Land Cruiser

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.