With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
The September nationwide weighted average ICAR quote continued to be down from the same month a year ago. In this case, it was down $5.92.
Additionally, all U.S. regions were down. The Southwest was down only $0.86, while the Northeast and Midwest dropped well over $10. The Southeast and Northwest rates dropped between $2 and $3.
In previous columns, we looked at the pricing of the three major airport brands by tracking the eight-week moving average of the three brands at the top 20 airports.
For many years, the Hertz brand was the highest of the three, but starting in late 2013, Avis or National or both were higher than Hertz almost every week.
Looking at the last 13 weeks of eight-week moving averages, Hertz is in the middle all but three weeks while Avis and National are each lowest about half the time.
Neither Avis Budget nor Enterprise Holdings seem to be holding down rates as a strategy. Everyone appears to be pricing its major brand against the others very competitively.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.