Full-Size Pickup Truck Retention Shows First Drop in 4 Years

Graph showing year over year full-size pickup truck retention rates courtesy of Black Book.
Graph showing year over year full-size pickup truck retention rates courtesy of Black Book.

Full-size pickup truck retention rates for model-year vehicles older than two years showed a slight decrease this year after steadily increasing over the last four years.

Retention rates for 2014-MY full-size pickup trucks fell to 64%, a 2% decrease from the 66% for 2013-MY vehicles last year. Retention rates for this segment showed a steady climb over the last few years, rising from 56% in 2010  to 59% in 2011 and then 65% in 2012, according to Black Book’s weekly report.

The report also found that overall car segment values decreased by 0.57% last week, which is better than the depreciation rate of 0.66% seen in the previous four weeks.

Sporty car, prestige luxury car and compact car segments declined the most by 1.20%, 0.99%, and 0.82%, respectively.

Overall truck segment values decreased by 0.58 last week, higher than the depreciation rate of 0.43% seen in the previous four weeks.

“The truck segments, particularly SUVs and pickups, are beginning to see larger declines after experiencing strong retention so far this year,” Anil Goyal, senior vice president of automotive valuation and analytics.

Full-size van, mid-size crossover/SUV, and full-size pickup segments declined the most by 1.02%, 0.75%, and 0.74%, respectively.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>