We Rent Dreams

EagleRider founders and co-owners Jeff Brown and Chris McIntyre remember their first rental customers like it was yesterday.

Four tourists from Austria had just returned from their motorcycle tour and insisted that the two entrepreneurs join them for dinner. During dinner, the Austrians related, with misty eyes, how the trip was the fulfillment of a boyhood dream and that they would remember it forever. To further confirm their satisfaction, the customers even picked up the bill.

The event personifies the EagleRider motto, “We rent dreams.”

From that first rental in 1994 of four Harley Davidson motorcycles out of a backyard garage in Torrance, Calif., EagleRider has grown to 51 locations in the U.S. with additional locations in eight other countries.

EagleRider handles more than 50,000 customer transactions a year. With the current dollar exchange rate and fully 55 percent of the company’s rental business coming from overseas, 2008 is tracking to be their best ever.

Overcoming Barriers to Entry

McIntyre and Brown met in the 1980s while working for National Cash Register Corporation (NCR) and became friends with a mutual interest in motorcycles. After touring the U.S. and Canada the two set their sights on Europe. But shipping their beloved Harleys abroad was both incredibly expensive and a logistical nightmare; moreover, they couldn’t find anyone in Europe that offered motorcycles for rent.

CONTINUED:  We Rent Dreams
« Previous  |  1  2  3  4  |  Next »

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.