12 Low or No-Cost Ideas to Market Your Business

As a rental car business owner or operator, it's safe to assume that you spend most of your time in three areas: sales, operations and "putting out fires." This is the traditional approach to managing a rental operation, so chances are you spend more time in the latter two areas!

Effective marketing and sales don't have to cost a fortune. There are many low- or no-cost ways you can strengthen your existing relationships with customers and build new ones.

Create Your 'Elevator Speech'

Your brand and marketing strategies are just as important as the vehicles you rent and the services you provide. One of the first steps to attracting new customers is being able to accurately describe what you have to offer, what problems you solve and what benefits you provide. What makes your operation better or unique from others?

You and each of your employees should be able to describe your business in an "elevator speech." This is a 30-second summary of what you do and what makes you different. Every elevator speech includes strong points that describe your products, services, location and niche. Is your company the value leader? Do you provide the best service? Are you the best in quality or price? Do you have a great location and a new, diverse fleet?

After clarifying your strengths and business proposition, you can then use that information to build and grow your business.

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Comments

  1. Peter [ August 19, 2013 @ 03:04AM ]

    The tips are goods and effective when applied to businesses with dedication. Thanks for the tips

  2. rogers [ April 10, 2014 @ 12:03AM ]

    I LOVE THIS, IT REALLY WORKS

  3. Zara [ August 28, 2014 @ 04:10AM ]

    Thank you very much for this post! I'm going to use this valuble info for my new business!

  4. Tilly Moodley [ April 14, 2015 @ 03:09PM ]

    Thank you, very informative and useful for new business.

  5. SATYAJIT PAUL [ July 9, 2015 @ 09:56AM ]

    THANK YOU FOR YOUR IDEA.PLEASE GIVE EXTRA SOME IDEA FOR TOUR AND TRAVEL BUSINESS.

  6. dakasi paul [ July 31, 2015 @ 01:24AM ]

    thanks ,ur ideas are great

  7. Vijay Naicker [ June 30, 2016 @ 08:20PM ]

    Great points

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