2011 Car Rental Show Preview: Riding the Wave of Change

The market is rebounding. Are you poised to take advantage of new opportunities?

When a big wave washes onshore, it has the potential to smash what lies in its path. When the wave recedes, what's left looks nothing like it did before. And so it was with the Great Recession, crashing ashore, dismantling infrastructure and rearranging the landscape as we know it.

The car rental industry-and the automotive industry-have undergone unprecedented changes in the past two years. If you're reading this, you've survived the tsunami. But now what? Are you a big wave surfer, or are you still being hit by them?

The 2011 Car Rental Show (CRS), presented by Bobit Business Media and the American Car Rental Association, is structured to provide car rental operators with the tools to take advantage of opportunities in the wake of the new economy. To be held at the Las Vegas Hilton March 8-9, 2011, CRS is once again jam-packed with education, information and networking.

Larry De Shon and Jack Fitzgerald to Keynote

This year's keynote presenters will tie together the moving parts of the car rental industry from both the corporate and independent perspectives.

Delivering the opening keynote address on Tuesday afternoon will be Larry De Shon, vice president of operations at Avis Budget Group. De Shon oversees all domestic car rental operations as well as quality assurance and field security for two of the largest and most well-known brands in the travel industry.

De Shon brings to his address a unique perspective from his experience in the airline and car rental industries. Prior to joining Avis Budget Group, De Shon was senior vice president of airport operations at United Airlines. As the head of United's worldwide airport operations, he led an organization of 23,000 employees in 29 countries.

Jack Fitzgerald of Fitzgerald Auto Malls will present this year's closing keynote address on Wednesday afternoon. Fitzgerald, owner of one of the largest dealer groups in the country, bought Rent-A-Wreck in 2006 and has been working successfully to reinvigorate the well-known brand name. During the Chrysler and General Motors bankruptcies, Fitzgerald was a leader in the fight by rejected auto dealers to keep their franchises.

Always outspoken, Fitzgerald will present a no-bias, candid discussion of recent events affecting the entire automotive industry while encouraging audience participation. This is your time to "sound off!"

CONTINUED:  2011 Car Rental Show Preview: Riding the Wave of Change
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