Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Industry Rocks Third-Annual Auto Rental Summit

Gathering at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., this year's "Be a Rock Star" Summit included a Fleet Jam Session and an Opening Act Rock Star Party, as well as multiple seminars and networking opportunities for car rental operators.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
January 13, 2015
Car Rental Industry Rocks Third-Annual Auto Rental Summit

The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

2 min to read


The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

Car rental managers, executives and employees from corporate, franchised and independent companies across the U.S. and overseas came together at the 2014 Auto Rental Summit from Nov. 10-11.

Designed to improve customer service and enhance value of car rental operations, this two-day training and education conference at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., featured an exhibit hall with vendors, informative seminars and networking opportunities (including an “Opening Act Rock Star Party”) for 260 registrants, a 24% increase in attendees over 2013.

Ad Loading...

The Summit included several breakout seminars, including tips for maintaining customer service in the damage recovery process, how to improve counter sales and how to select top job candidates. Technology was also covered in the seminars on utilizing mobile apps and software to streamlining everything from reservations to inventory control, as well as using technology (websites, social media, blogs, etc.) to find new business.

In addition to the seminars, several awards were presented at this year’s Summit.

Auto Rental News announced the four winners of its third annual Professional of the Year Awards, which honor associates who demonstrate and promote outstanding customer satisfaction within the car rental process.

CarRentalExpress.com honored the winner of its second Renter Rated Award, which recognizes the top- scoring independent car rental agency in its Renter Rated Program. This year, honorable mentions were also given to runners-up in three sub-categories: staff, vehicles and “recommend to others.”

"Michael Jackson" made an appearance at Monday night's Opening Act Rock Star Party in the exhibit hall. He visited Leah Turner at the LaPlaca Pujo booth.



The winners of this year's Rented Rated Award and honorable mentions (left to right): Mike Sahota of Zoom Rent-A-Car; Sam Zaman and Dan Darvish of Black & White Car Rental; and Ali Mohageri of Executive Van Rentals and Airport Rent-A-Car.



The 2014 Professional of the Year Awards winners (left to right) are Matt Vercollone of Verc Car Rental, Todd Foss of Grace Bay Car Rentals, Richard Wilcox of Enterprise Holdings and TJ Sammut of Bandago Van Rental.


For more photos of the event, click here to visit the Auto Rental Summit photo gallery. 


Subscribe to Our Newsletter

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...