Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Industry Rocks Third-Annual Auto Rental Summit

Gathering at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., this year's "Be a Rock Star" Summit included a Fleet Jam Session and an Opening Act Rock Star Party, as well as multiple seminars and networking opportunities for car rental operators.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
January 13, 2015
Car Rental Industry Rocks Third-Annual Auto Rental Summit

The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

2 min to read


The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

Car rental managers, executives and employees from corporate, franchised and independent companies across the U.S. and overseas came together at the 2014 Auto Rental Summit from Nov. 10-11.

Designed to improve customer service and enhance value of car rental operations, this two-day training and education conference at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., featured an exhibit hall with vendors, informative seminars and networking opportunities (including an “Opening Act Rock Star Party”) for 260 registrants, a 24% increase in attendees over 2013.

Ad Loading...

The Summit included several breakout seminars, including tips for maintaining customer service in the damage recovery process, how to improve counter sales and how to select top job candidates. Technology was also covered in the seminars on utilizing mobile apps and software to streamlining everything from reservations to inventory control, as well as using technology (websites, social media, blogs, etc.) to find new business.

In addition to the seminars, several awards were presented at this year’s Summit.

Auto Rental News announced the four winners of its third annual Professional of the Year Awards, which honor associates who demonstrate and promote outstanding customer satisfaction within the car rental process.

CarRentalExpress.com honored the winner of its second Renter Rated Award, which recognizes the top- scoring independent car rental agency in its Renter Rated Program. This year, honorable mentions were also given to runners-up in three sub-categories: staff, vehicles and “recommend to others.”

"Michael Jackson" made an appearance at Monday night's Opening Act Rock Star Party in the exhibit hall. He visited Leah Turner at the LaPlaca Pujo booth.



The winners of this year's Rented Rated Award and honorable mentions (left to right): Mike Sahota of Zoom Rent-A-Car; Sam Zaman and Dan Darvish of Black & White Car Rental; and Ali Mohageri of Executive Van Rentals and Airport Rent-A-Car.



The 2014 Professional of the Year Awards winners (left to right) are Matt Vercollone of Verc Car Rental, Todd Foss of Grace Bay Car Rentals, Richard Wilcox of Enterprise Holdings and TJ Sammut of Bandago Van Rental.


For more photos of the event, click here to visit the Auto Rental Summit photo gallery. 


Subscribe to Our Newsletter

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...