Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Industry Rocks Third-Annual Auto Rental Summit

Gathering at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., this year's "Be a Rock Star" Summit included a Fleet Jam Session and an Opening Act Rock Star Party, as well as multiple seminars and networking opportunities for car rental operators.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
January 13, 2015
Car Rental Industry Rocks Third-Annual Auto Rental Summit

The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

2 min to read


The Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Photo by Amy Winter.

Car rental managers, executives and employees from corporate, franchised and independent companies across the U.S. and overseas came together at the 2014 Auto Rental Summit from Nov. 10-11.

Designed to improve customer service and enhance value of car rental operations, this two-day training and education conference at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., featured an exhibit hall with vendors, informative seminars and networking opportunities (including an “Opening Act Rock Star Party”) for 260 registrants, a 24% increase in attendees over 2013.

Ad Loading...

The Summit included several breakout seminars, including tips for maintaining customer service in the damage recovery process, how to improve counter sales and how to select top job candidates. Technology was also covered in the seminars on utilizing mobile apps and software to streamlining everything from reservations to inventory control, as well as using technology (websites, social media, blogs, etc.) to find new business.

In addition to the seminars, several awards were presented at this year’s Summit.

Auto Rental News announced the four winners of its third annual Professional of the Year Awards, which honor associates who demonstrate and promote outstanding customer satisfaction within the car rental process.

CarRentalExpress.com honored the winner of its second Renter Rated Award, which recognizes the top- scoring independent car rental agency in its Renter Rated Program. This year, honorable mentions were also given to runners-up in three sub-categories: staff, vehicles and “recommend to others.”

"Michael Jackson" made an appearance at Monday night's Opening Act Rock Star Party in the exhibit hall. He visited Leah Turner at the LaPlaca Pujo booth.



The winners of this year's Rented Rated Award and honorable mentions (left to right): Mike Sahota of Zoom Rent-A-Car; Sam Zaman and Dan Darvish of Black & White Car Rental; and Ali Mohageri of Executive Van Rentals and Airport Rent-A-Car.



The 2014 Professional of the Year Awards winners (left to right) are Matt Vercollone of Verc Car Rental, Todd Foss of Grace Bay Car Rentals, Richard Wilcox of Enterprise Holdings and TJ Sammut of Bandago Van Rental.


For more photos of the event, click here to visit the Auto Rental Summit photo gallery. 


Subscribe to Our Newsletter

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...