Enterprise, Europcar Expand Strategic Alliance

Enterprise Rent-A-Car and Europcar recently announced they have enhanced their strategic alliance to include the Enterprise brand in North America, as well as the National Car Rental and Alamo Rent A Car brands that previously constituted the transatlantic partnership.

Enterprise and Europcar have been working to formally expand the alliance ever since Enterprise’s purchase of the National and Alamo brands in North America in August 2007. With the addition to the new partnership of the Enterprise brand in North America, the alliance now offers a combined fleet of more than 1.2 million rental vehicles in more than 13,000 locations in 162 countries. The newly expanded partnership constitutes the largest car rental network in the world.

The expanded alliance provides rental car coverage for customers traveling between each partner company’s areas of operations. The alliance is designed to leverage and develop traffic between North America and Europe.

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