Advertising Campaign Touts National’s New Programs

National Car Rental's new advertising campaign highlights its programs, such as customer satisfaction and loyalty benefits through its Emerald Club loyalty program, used to attract and retain a loyal base of business travel customers, according to MediaPost News' Marketing Daily.

The first National Car Rental campaign reflects the changes that have taken place as a result of new management after Enterprise Holdings purchased it in 2007.

The first ad, which ran in April in The Wall Street Journal and The New York Times, highlights the fact that National recently passed Avis and Hertz in a national customer service survey and that the Emerald Club loyalty program recently was ranked No. 1.  

The ad's headline reads, "We are passing the competition" and the ad's text states, "When it comes to customer satisfaction, National Car Rental is pulling away."

The National brand's difficult years in the early part of the decade included operating in bankruptcy for several years starting in 2001.

But Pat Farrell, vice president of marketing and communications for Enterprise Holdings, says this campaign highlights National's latest accomplishments.

"This print initiative is part of a comprehensive effort to demonstrate to potential corporate accounts the ever-improving National brand under new ownership," Farrell tells Marketing Daily.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.

>