Enterprise Holdings Ends Partnership with Orbitz

Enterprise Holdings, which owns and operates its fleet of rental cars under the Alamo Rent A Car, National Car Rental, and Enterprise Rent-A-Car brands, today announced it will end its partnership with Orbitz.com and its sister site CheapTickets.com, effective April 1. 


"We are ending our negotiations with Orbitz following their decision to de-list National and Alamo," according to Pam Nicholson, president and COO of Enterprise Holdings. Nicholson also listed high commission rates from Orbitz as another important factor in the decision to end the partnership.


In a statement from Orbitz, the company said that it was unable to find mutually agreeable terms for continued promotion of Enterprise brands on Orbitz.com and CheapTickets.com after the previous contract with Enterprise Holdings had expired. 


"Orbitz has replaced Enterprise Holdings with other suppliers that better serve the needs of our customers," according to Orbitz' statement. "Moving forward, we will continue to give customers choice among a robust selection of car rental options - including Hertz, Avis, Budget, Dollar, Thrifty, Advantage and other leading suppliers - that will fully meet travelers' needs."


Enterprise Holdings had been in negotiations to add its flagship brand to the Orbitz site when it was informed of the company's decision to accept only Enterprise and remove National and Alamo from its listings, according to Enterprise Holdings. Alamo and National have been listed on Orbitz.com since 2001 and were acquired by Enterprise Holdings in 2007.


"While we would have preferred a different outcome, effective April 1, none of Enterprise Holdings' three brands will be listed on Orbitz.com or CheapTickets.com," according to Nicholson.


  1. Jonathan [ March 31, 2011 @ 04:36AM ]

    Keen observers will notice that Orbitz has replaced Alamo and National with Dollar and Thrifty. Those are two brands they do not have today.

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