Avis Becomes ‘Official Rental Car Company’ for PGA Tour
Avis will also have placement on the official PGA Tour website, tie-ins to television programming and national advertising opportunities in print and broadcast channels.
Avis Rent A Car has been named the "Official Rental Car Company" of the PGA Tour. The new multi-year agreement provides Avis with the opportunity to promote its products and services to millions of golfers and golf fans around the world through PGA Tour telecasts and media assets.
In addition to prominent Avis logo placement on the LED scoreboards throughout the PGA Tour Regular Season, PGA Tour Playoffs for the FedExCup and Fall Series, the program includes business development opportunities for Avis in addition to unique promotions. Avis will also have placement on the official PGA Tour website, tie-ins to television programming and national advertising opportunities in print and broadcast channels.
PGA Tour Tournaments are broadcast to approximately 500 million households, in 224 countries and territories and in 29 languages annually.
"Reaching customers through partnerships with world-class brands like PGA Tour is part of our integrated marketing strategy," said Jeannine Haas, chief marketing officer for Avis Budget Group, parent company of Avis. "We look forward to driving rentals and generating new business leads while providing the PGA Tour and golf fans around the globe with high-quality vehicles and a consistently outstanding rental experience."
In July, Avis teamed up with Steve Stricker, an 11-time champion on the PGA Tour, who serves as an advocate for Avis and wears the iconic Avis logo on his shirts and outerwear. "It's great to see Avis expand their involvement in golf by becoming an official partner of the PGA Tour," Stricker said. "I look forward to seeing my name on the Avis scoreboards throughout the season."
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