Avis Becomes ‘Official Rental Car Company’ for PGA Tour

Avis Rent A Car has been named the "Official Rental Car Company" of the PGA Tour. The new multi-year agreement provides Avis with the opportunity to promote its products and services to millions of golfers and golf fans around the world through PGA Tour telecasts and media assets.

In addition to prominent Avis logo placement on the LED scoreboards throughout the PGA Tour Regular Season, PGA Tour Playoffs for the FedExCup and Fall Series, the program includes business development opportunities for Avis in addition to unique promotions. Avis will also have placement on the official PGA Tour website, tie-ins to television programming and national advertising opportunities in print and broadcast channels.

PGA Tour Tournaments are broadcast to approximately 500 million households, in 224 countries and territories and in 29 languages annually.

"Reaching customers through partnerships with world-class brands like PGA Tour is part of our integrated marketing strategy," said Jeannine Haas, chief marketing officer for Avis Budget Group, parent company of Avis. "We look forward to driving rentals and generating new business leads while providing the PGA Tour and golf fans around the globe with high-quality vehicles and a consistently outstanding rental experience."

In July, Avis teamed up with Steve Stricker, an 11-time champion on the PGA Tour, who serves as an advocate for Avis and wears the iconic Avis logo on his shirts and outerwear. "It's great to see Avis expand their involvement in golf by becoming an official partner of the PGA Tour," Stricker said. "I look forward to seeing my name on the Avis scoreboards throughout the season."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.