China: Car Rental Ads ‘Bombarding’ Residents

With some rates as low as 49 yuan (or $7.70) per day the auto rental industry is targeting Chinese residents and urging them to rent a car, according to China Daily. One advertisement reads, “Drive home instead of being packed in a train.”

Transit and business analysts of China say that this year car rental will become a new method of transportation, which is currently dominated by domestic air and rail travel. According to the China Taxicab and Livery Association, the auto rental industry — which had its start in China in the 90s — has grown annually by almost 20% over the last three years.

Investors have been flooding the industry with new ventures, including from Goldman Sachs and Mitsubishi Corp. The market share held by the top companies in China stands in stark contrast to the U.S.: The top companies in China hold about 11% of the car rental industry’s market share, which is the complete opposite in the U.S. (Click here for our 2011 U.S. car rental market statistics.)

For the full article from China Daily, click on the URL:

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.