Avis Enhances PGA Tour ‘Player of the Month’ to Bring Fans Closer to the Game

Avis Rent A Car and the PGA Tour have redesigned the "Player of the Month" award program. The monthly honor, presented by Avis, will for the first time put the fans in the game as they vote for their favorite player at PGATour.com. The winner will receive a $50,000 contribution to their designated charity.

Now through Feb. 5, fans can vote online for the first of eight awards to be presented in 2012. The player with the most votes will be named the PGA TOUR Player of the Month.

The PGA Tour Player of the Month presented by Avis, builds upon Avis' recent marketing partnership with the PGA Tour. Last month, the two entities signed a new multi-year agreement that provides Avis with the opportunity to promote its products and services to millions of golf fans around the world.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.