Hertz UAE Online Bookings Increased by 35% in 2011

Hertz UAE experienced a 35% increase in online bookings for daily and weekly car rentals in 2011 over 2010, according to a recent company press release.

The company sees this growth as a part of a regional boom in addition to increased brand awareness. Online shoppers in the UAE (United Arab Emirates), Saudi Arabia and Egypt spent a total of $1.01 billion on Internet retail sites last year, according to the press release. 

“We ran various inbound and outbound campaigns on Hertz.ae and Hertz.com and used collateral, indoor and outdoor media, and direct marketing to promote both websites,” said Nigel Johnson, managing director of Hertz UAE.

In addition, Hertz UAE was recently awarded “Superbrands” status by Superbrands UAE for its achievement in branding.  Superbrands UAE is an independent branding organization that analyzes the strength of brands through a panel of about 2,500 business leaders in the region. This is Hertz UAE’s third consecutive year winning the title.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.