National Car Rental Offers Toyota Avalon to Executive Emerald Club Members

National Car Rental now offers the 2012 Toyota Avalon sedan to executive and executive elite members of the Emerald Club, a comprehensive frequent-renter program, according to a March 6 press release.

The Emerald Club program provides access to National’s Emerald Aisle, an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-size car. The Toyota Avalons are featured at the top 25 Emerald Aisle airport locations in the U.S.

Each vehicle features a QR code decal as part of the OnRamp renter engagement campaign. Scanning the QR code with a smartphone launches a mobile-optimized site where customers can learn more about the Toyota Avalon and find a local dealer.

“Emerald Club members are a natural fit for the Toyota Avalon,” said Thom Gollands, fleet rental sales and remarketing manager for Toyota. “We believe this program will build awareness of the Avalon, increase purchase consideration and ultimately impact retail sales.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.