Enterprise Executive Speaks on EV Initiatives

The Chicago Policy Review sat down with the head of Enterprise Holdings for a look into the company's sustainability efforts.   

Currently, more than 400 electric vehicles (EVs) are offered at about 50 Enterprise Rent-A-Car locations throughout the U.S. Since EVs became part of Enterprise’s fleet, they have been in good demand. Enterprise plans to continue to include EVs in fleet in order to be "economically viable and acceptable to society," according to Lee Broughton, head of corporate sustainability for Enterprise Holdings.

Rising gas prices, environmentally-friendly initiatives and curiosity about the new technology are a few of the reasons many drivers are drawn toward the EVs, the article states.   

Enterprise is working to be able to better monitor and track the emissions generated by the rentals, despite the difficulty to do so accurately.The company is also working with local organizations in order to provide an ample amount of charging stations throughout the U.S.  

An example of these initiatives can be seen in pilot programs, such as the “Local Use Vehicle” pilot program and the “EV Owners Discount Program” in Torrance, Calif.  

"The reason we make EVs and other alternatives available is to give our customers the fuel efficient vehicle options they want and to help grow the market for cleaner engine technologies," Broughton said to the Chicago Policy Review. "We recognize that keeping the passenger vehicle acceptable to society is crucial to the long-term success of our business and our industry."

For the full Q&A from the Chicago Policy Review, click on the URL: http://chicagopolicyreview.org/2012/04/18/a-new-lease-on-sustainability-rental-cars-go-green/

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>