Enterprise Rent-A-Car Named 2012 ‘Most Iconic Brand’

Enterprise Rent-A-Car received the highest ranking in the car rental category in a study conducted by Harris Interactive, one of the world's leading custom market research firms. Enterprise was named a “Brand of the Year.”

Every year consumers identify brands as leaders in their industry in the Harris Poll EquiTrend Study. The study examines more than 1,500 brands in 127 product categories and ranks each one based on responses from consumers.

From Jan. 31 to Feb. 20 this year, 38,529 U.S consumers participated in the online survey to rate a minimum of 40 brands in each category.

“It's not surprising why these perennial leaders continue to stay on top,” said Aron Galonsky, senior vice president for Harris Interactive's Brand and Communication Consulting group. “They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer.”

Comments

  1. patty kearon [ April 5, 2012 @ 01:50PM ]

    This article is funny since I just rented a car from Enterprise and the 2 front tires were so bald the metal mesh was showing through. I had a blowout because of it. I have the pictures to prove it!

  2. patty kearon [ April 5, 2012 @ 01:50PM ]

    This article is funny since I just rented a car from Enterprise and the 2 front tires were so bald the metal mesh was showing through. I had a blowout because of it. I have the pictures to prove it!

  3. patty kearon [ April 5, 2012 @ 01:50PM ]

    This article is funny since I just rented a car from Enterprise and the 2 front tires were so bald the metal mesh was showing through. I had a blowout because of it. I have the pictures to prove it!

  4. patty kearon [ April 5, 2012 @ 01:50PM ]

    This article is funny since I just rented a car from Enterprise and the 2 front tires were so bald the metal mesh was showing through. I had a blowout because of it. I have the pictures to prove it!

  5. Ed [ April 6, 2012 @ 05:02AM ]

    How could this be. I ask becuase enterprize cars in there local market/neighborhood locations are old high milege falling apart worn out pieces of crap. I rented one the car was 2 years old very high milege interior worn out. I returned it rite away and than went to Avis and rented a nice low milege sedan. The Avis guy says They get new cars every 9 to 12 months and that Avis as a world wide company with a image to protect they are very hands on when it comes to the quality of there vehicles

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