Priceline Reports High Percentage of Same-day Mobile Bookings

Priceline.com reported on April 23 that 41% of rental car bookings made by its app users were same-day reservations. In Priceline’s findings of the Hotel Negotiator app for Android and Hotel & Rental Car Negotiator app for iPhone since introduced in 2009, of those same-day mobile bookings, 48% were made within two hours of pick-up.

Based on the report, the top five vehicle choices in order are Economy, Intermediate, Full-Size, Compact and Standard.

Lastly, the report analyzed Hotel star level preferences based on the device being used. Android users are more likely to choose 3-star and above hotels 54% of the time. iPhone users choose luxury hotels 63% of the time. Meanwhile, iPad users are still the pickiest, choosing 3-star and above hotels 69% of the time.


Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

>