Zipcar Increases Support to Marketing Team in the UK

Zipcar UK appointed a new marketing director to join its team, along with a public relations agency and media agency for increased leverage.

Andrew Barclay was selected as the marketing director to expand and focus on Zipcar’s operations in the UK. Prior to joining Zipcar, Barclay was the head of marketing at Best Buy, Paddy Power PLC and Moss Bros PLC.

Working from Zipcar’s London head office in Wimbledon, Barclay will now be responsible for building and implementing strategies to drive acquisition, revenue growth and brand awareness in the UK market.

In addition, Zipcar appointed the PR agency Weber Shandwick and media agency Universal McCann, to launch a $1 million spring advertising campaign to support Barclay’s plans in London.

“In the U.S. Zipcar is a strong, instantly recognizable brand that has become synonymous as the smart alternative to car ownership, and I look forward to leveraging the service benefits and building the brand to normalize car sharing here in the UK,” Barclay said.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 
 
 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Can Leasing Work for High-Mileage Fleets?

“I run high miles on my vans, so leasing isn’t for me,” is a common refrain — from the uneducated small-fleet administrator.

Managing the Social Media Rant

How do you handle customer service when those Really Angry Customers now have a much bigger megaphone?

The Shape of ACE to Come

In an exclusive interview, Dick Radzis and Charlie Mullen talk about the sale of their corporate locations to Avis Budget Group, discuss the company’s plans for the ACE Rent A Car brand and more.

Job Finder: Access Top Talent. Fill Key Positions.