Zipcar Increases Support to Marketing Team in the UK

Zipcar UK appointed a new marketing director to join its team, along with a public relations agency and media agency for increased leverage.

Andrew Barclay was selected as the marketing director to expand and focus on Zipcar’s operations in the UK. Prior to joining Zipcar, Barclay was the head of marketing at Best Buy, Paddy Power PLC and Moss Bros PLC.

Working from Zipcar’s London head office in Wimbledon, Barclay will now be responsible for building and implementing strategies to drive acquisition, revenue growth and brand awareness in the UK market.

In addition, Zipcar appointed the PR agency Weber Shandwick and media agency Universal McCann, to launch a $1 million spring advertising campaign to support Barclay’s plans in London.

“In the U.S. Zipcar is a strong, instantly recognizable brand that has become synonymous as the smart alternative to car ownership, and I look forward to leveraging the service benefits and building the brand to normalize car sharing here in the UK,” Barclay said.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 
 
 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What Makes a Good Dealership Rental Manager?

Car dealerships thinking about starting a rental program should consider these seven points before making their first key decision, hiring a rental manager.

5 Work Truck Trends (and One Game-Changing Innovation)

These trend lines were gathered from the Work Truck Show, one of the year’s key mileposts to take stock of the industry.

Gaining Insight beyond the Quarterly Headlines

Digging deeper into the most recent public statements by Avis Budget Group and Hertz reveal direction on the market, including growing the deep-discount segment, ancillary sales drivers, Hertz’s ship-righting and Zipcar’s first franchise (you heard correctly).

Job Finder: Access Top Talent. Fill Key Positions.